Legal
Privacy Policy
Plain-language summary. Last updated January 1970.
Who we are
Mangrove is a private home management company serving Southeast Florida. This policy explains what personal information we collect, how we use it, and the choices you have. Questions about this policy can be sent to bruce@mangrovehome.house or 954-451-0644.
Information we collect
We collect the information you give us when you enquire, become a member, or onboard as a trade partner: your name, email address, mobile and landline phone numbers, mailing and property addresses, and any details you choose to share about your home. We also hold property records we build with you — equipment and appliance details, serial numbers, service history, photographs, access instructions, and documents you upload. When you use our website, standard technology records limited technical information such as browser type, pages viewed, and whether you arrived from an advertisement.
How we use your information
We use your information to care for your home: to respond to enquiries, set up and administer your membership, triage and track service requests, dispatch and coordinate trade partners, obtain and relay estimates, request approvals, issue invoices, keep a record of the work performed on your property, and meet our insurance and legal obligations. We do not use your information to build advertising profiles, and we do not send you marketing messages.
Text messages (SMS)
We send text messages only to people who have given us their mobile number and agreed to hear from us. Members provide their mobile number when their management plan is set up and agree to receive updates about their home. Trade partners provide their mobile number when they are onboarded and agree to receive service requests and scheduling messages. Messages are one-to-one and transactional: new service requests, scheduling changes, estimates needing your approval, and completion confirmations. Message frequency varies with the activity on your home. Message and data rates may apply. Reply STOP to opt out of text messages at any time, or HELP for help. We honour opt-out requests immediately. Carriers and messaging providers are not responsible for the content of messages or for any delays, delivery failures, or losses.
Your SMS data
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Text messages are sent only by Heroic Real Estate, LLC d/b/a Mangrove, and consent to receive them covers messages from Heroic Real Estate, LLC d/b/a Mangrove alone — never from affiliates, partners, or any other company. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every category of sharing described below and will not be shared with any third party.
Who we share information with
We share information only with the people and companies needed to do the work. That means the licensed trade partners attending your property, the payment processor handling your invoices, and the hosting and communication services that run our platform. Each of them receives only what their job requires and is expected to use it for nothing else. This sharing never includes SMS opt-in data or consent. We do not sell your personal information, and we do not share it with third parties for their own marketing.
Advertising measurement
We advertise on Google. When you visit our website, Google Ads uses cookies and similar technology to record whether you arrived from one of our ads and whether you then submitted a consultation request or tapped to call us. Google receives this information (your browser's cookie identifiers, the page and the action taken) so we can measure and improve our advertising. We do not send Google your name, email, or phone number. Visitors in the EU, UK, Switzerland, and Canada are not tracked. You can opt out at any time through Google's ad settings (adssettings.google.com) or by blocking cookies in your browser. To learn how Google uses this data, see business.safety.google/privacy.
Data retention and security
We keep your records for as long as your relationship with us continues, and afterwards only where we have a legal or accounting reason to. Files you upload are stored privately and are visible only to you and authorised staff. Access credentials are stored securely and shared only with the person attending a specific visit.
Your choices
You can ask us at any time what information we hold about you, ask for corrections, request a copy, or ask for deletion of your records. Reply STOP to stop receiving text messages, or email us and we will remove your number. Opting out of text messages does not affect other ways we may contact you about your home.
Changes to this policy
If we change this policy we will update this page and its date below. Continued use of our services after an update means the new policy applies.
Contact
Questions about this policy: bruce@mangrovehome.house · 954-451-0644